Tattle, the industry-leading all-in-one, AI-driven guest feedback and CX management platform that helps restaurant brands maximize guest satisfaction and revenue, announced that Kung Fu Tea will utilize Tattle to measure omni-channel guest sentiment and further elevate operational performance.

Founded in 2010, Kung Fu Tea has been revolutionizing the bubble tea space with its fresh, innovative, and fearless approach to handcrafted beverages. Headquartered in New York City, the chain has over 350 locations across the United States and is rapidly expanding internationally. At Kung Fu Tea, each beverage is freshly handcrafted with authentic, high-quality ingredients, embodying the ‘Kung Fu’ spirit of discipline and skill in every step. As America’s Bubble Tea, Kung Fu Tea’s mission is to make the most authentic and highest-quality bubble tea accessible to everyone.

With the Tattle partnership, Kung Fu Tea operators from executive leadership, to franchisees, to general managers will be able to automatically survey guests after an experience, gaining a deep understanding into the performance of each operational category including Beverage Quality, Hospitality, Accuracy, and Speed of Service along with their underlying factors such as Temperature, Texture, and Greetings. By consolidating guest feedback, online reviews, and operational insights into one source of truth, Tattle saves operators valuable time while providing item-level feedback on individual drinks, enabling Kung Fu Tea to innovate new beverages, optimize existing recipes, and refine their menu based on real guest preferences. The vast volumes of guest feedback data feeds Tattle’s proprietary AI algorithms, which then generates monthly objectives and action items for each location that best enhance guest satisfaction and revenue, while being fully compliant with Kung Fu Tea brand standards and SOPs.

In addition, Kung Fu Tea’s operators will be able to recover guests in real time, manage and respond to all online reviews, dive deep into menu item-level insights, benchmark location performances and more inside Tattle’s all-in-one dashboard.

“As America’s Bubble Tea, our mission has always been about elevating the experience for our guests when they visit our stores. We’re excited to partner with Tattle to gain the insights necessary to further refine that experience. This is about more than just data—it’s about ensuring we deliver a five-star experience to every guest, every day,” said Steve Luw, Chief Operating Officer at Kung Fu Tea. 

Tattle is an AI-driven customer feedback technology platform built with an open API that simplifies the guest feedback process and serves as the all-in-one solution for restaurant CX management. Using proprietary AI algorithms, Tattle measures satisfaction across all ordering channels and makes recommendations for highly-impactful enhancements to operational areas across restaurant locations in order to drive the greatest possible increase in guest satisfaction.

Additional Tattle integration benefits include:

• Omni-channel guest satisfaction measurement across Dine-In, Takeout, Delivery, and Curbside pickup

• Reputation management including managing and responding to all online reviews from Google, Yelp, Uber Eats, DoorDash and other platforms within one single dashboard, with proven ratings increases across review platforms

• Incident Management System for recovering 1 in 3 guests with email templates and automation

• In-depth menu item-level feedback for optimizing menus, LTOs, recipes, and kitchen operations

• Single Location Dashboard providing General Managers and franchisees with location-specific insights and actionable data

• AI Coach for personalized guidance and recommendation of high-impact operational categories for enhancement across each location

• Contact Forms for seamless guest communication and inquiry management

• 10% average guest feedback penetration and a 94.7% survey completion rate

“Tattle is on a mission to revolutionize how restaurants manage their CX, operations and guest feedback,” said Alex Beltrani, founder and CEO of Tattle. “We’re thrilled to partner with Kung Fu Tea, a brand that shares our commitment to excellence and innovation. Their focus on quality and creating exceptional guest experiences makes them an ideal partner as we continue to push the frontier of operational CX in the hospitality industry.”